A Technique For Producing Ideas PDF Free Download

作者: James Webb Young
出版社: CreateSpace Independent Publishing Platform
出版年: 2012-5-9
页数: 36
定价: USD 5.88
装帧: Paperback
ISBN: 9781477428696
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A McGraw-Hill Advertising Classic A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time. First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this. I've read its words and absorbed its teachings many times and finally had the wisdom to PDF implement its lessons. Reviews of the A Technique for Producing Ideas Thus far about the guide we now have A Technique for Producing Ideas comments users are yet to still quit his or her article on the game, or otherwise not see clearly yet.

内容简介 · · · · · ·

This title offers a step-by-step technique for sparking breakthrough creativity in advertising - or any field. Since its publication in 1965, 'A Technique for Producing Ideas' has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques...

This title offers a step-by-step technique for sparking breakthrough creativity in advertising - or any field. Since its publication in 1965, 'A Technique for Producing Ideas' has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject. Now let James Webb Young's unique insights help you look inside yourself to find that big, elusive idea - and once and for all lift the veil of mystery from the creative process.'James Webb Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process. The results of many years in advertising have proved to him that the key element in communications success is the production of relevant and dramatic ideas. He not only makes this point vividly for us but shows us the road to that goal.' -William Bernbach, Former Chairman and CEO, Doyle Dane Bernbach Inc.

作者简介 · · · · · ·

詹姆斯·韦伯·扬(James Webb Young),生前任智威汤逊广告公司资深顾问及总监,是美国当代影响力最深远的广告创意大师之一,并于1974年荣登“广告名人堂”。他的广告生涯长达60余年,其本身几几乎就是美国广告史的缩影。晚年致力于广告教育工作及著述,被认为是美国广告界的教务长。

A Technique For Producing Ideas PDF Free Download For Windows 7

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Category:Personal Development
The author of the book:James Webb Young
Format files: PDF, EPUB, TXT, DOCX
The size of the: 34.75 MB
Language: English
ISBN-13: 9781907590139
Edition: Thinking Ink Media
Date of issue: 22 April 2011

Description of the book 'A Technique for Producing Ideas':

THIS BOOK has become essential reading for anyone-whether in marketing, advertising, sales, finance, or the pure artist-who is seriously interested in the creative business of generating good ideas. It is a concise, clear, but above all practical book, and all those willing to put forth the mental energy to read, understand, and-most importantly-implement its instructions will be richly rewarded. I hope you'll find this to be an amazing gem and another appropriate inclusion in the thINKing cata-logue. I've read its words and absorbed its teachings many times and finally had the wisdom to PDF implement its lessons.

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A Technique For Producing Ideas Pdf Free Download 2017

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James Webb Young Creative Process



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A Technique For Producing Ideas PDF Free Download

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