Be Your Own Best Publicist PDF Free Download

5 Little Known Ways To Be Your Own Publicist. There are several free and low-cost ways to be your own publicist. Know who you are and become the face of. Type “Luggage,” “Tags” or “Address Tag” into the search bar and then browse through the tags for one that will best suit your needs. When you get one that you’d like to use, select it, and click the “Download” button to import it into word. Other than that, you can choose and download a luggage tag template from here.

Who better to ask to share her PR wisdom on Productive Blogging, than Honest Mum AKA Vicki Psarias? Here are Vicki’s awesome tips on how to be your own best publicist…

PR is crucial to success, whether you are a blogger, vlogger, business owner or all three. PR helps you get your work and business ‘out there’ and you seen as an authority in your field – someone to be listened to and trusted. It doesn’t matter how incredible your work is, if no one knows about it – or indeed, you – how can they watch, read and buy from you?

These wise words come from one of my blogging heroes: award-winning blogger, vlogger, business woman, founder of honestmum.com and author of Mumboss*, Vicki Psarias.

Vicki is a wonderful blend of inspiring and down to earth, successful entrepreneur and mum friend, go-getter and cheerleader. She has achieved many amazing things throughout her career, but one thing she is undoubtably excellent at is PR.

So who better to ask to share her PR wisdom on Productive Blogging, than Honest Mum herself? Here are Vicki’s awesome tips on how to be your own best publicist…

Believe in yourself to sell yourself

You’ve taken the step to set up your own blog, you may have even left full-time employment to make it your career or you’re simply going freelance to have more control over your life, work and time. Feel proud of this leap of faith. Now learn to sell yourself.

Get over the fact that someone might say ‘no’ to you if you try to interview/feature/ask them a question. Most will help as a rule, and ‘no’ isn’t scary anyway. If your request is rejected, don’t let it stop you from seeking an alternative. Let it be the catalyst to prove that you can secure someone else. Learning to recover from rejection is the key to success. Chin up, yeah?

Know your USP: your voice and authenticity

Everyone has their own unique selling point (USP), and as a blogger yours is you – your voice. You’re an original, a one-off, so believe it. Your blog is an imprint of you. Readers often tell me that it’s the diversity of my blog they love; that no one day is the same.

It’s worth considering what it is that makes your readers keep coming back for more. Is it your style or food posts, or is it sharing the tougher times of family life? Do you help others with allergy-friendly recipes or tips on what to do in London? Harness those qualities and use them to promote yourself to potential readers and journalists. Being dependably yourself elicits trust and coverage.

Don’t give up

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Despite what you may have learnt from Ab Fab, PR isn’t all about quaffing champagne and ‘Lacroix, sweetie’ (if only!). It’s actually pretty hard work! PR is an ongoing process and you constantly need to invest time and energy into selling yourself in order to get noticed. I’m not going to lie, publicising yourself can be exhausting, and when you have a backlog of blog posts that need writing, it’s easy to push PR aside. Instead, make sure you dedicate a few hours a week to plugging your business. This will help visibility and bring the bucks in. When you secure that sought-after media coverage, don’t think you’ve achieved your goal and can take a break from promotion. Capitalise on this success and use it as a catalyst to find other media opportunities. PR also means featuring on other bloggers’ sites and handles. Accept interview requests or initiate them and offer to write guest postsfor those you admire.

Media kit/LinkedIn profile

Order business cards, create an online media kit and a LinkedIn profile where you can easily sell yourself and connect with others. Conversation is key, though. Connect in a meaningful way as well as promoting your work. Ask questions and communicate. Share your expertise too.

Say cheese

Good photography can work wonders. Not only does it make your blog feel more professional, but a lot of journalists are more inclined to feature bloggers with their own press shots. Good photography is a worthwhile investment, and clear, well-shot head shots are crucial. Most importantly, always make sure you have hi-res versions of your photos if you are targeting printed media. Create a Pinterest board of portrait shots and practise using your phone. It is worth forking out for a professional photographer: those snaps are part of your personal brand and will help bring in press and paid campaigns.

Make the first move

Be Your Own Best Publicist PDF Free Download

The world of business often takes me back to dating as a teenager. I used to spend hours building myself up to chat to a boy I liked, truly terrified he might not respond (my eyebrows were much, much bigger in those days) but I went for it anyway.

When I first started out as a filmmaker I used to get exactly the same feeling of butterflies, worried that the pitch I had poured my heart and soul into would be rejected. However, I soon realised that this worry would get me nowhere in life, so I did my research, found out the email addresses of the producers I wanted to work with, got in touch, sent them my work and, quite honestly, grew a thick skin. Rejection doesn’t bother me anymore. I’ve learnt that it’s all part of the process. One door closes, another opens. Don’t let rejection break your confidence or stop you. Dust yourself off and get back out there.

Publicist

Do you already have any contacts with journalists, researchers in TV, bloggers and vloggers, or do you have friends who can introduce you? Come up with ideas where you can collaborate in a worthwhile way and always think of ways you can help others, over how they can help you. You need to come up with ways to create visibility for yourself, starting with your own platforms (where traditional press also looks for inspiration/people to feature/ideas), and you must also proactively reach out on your social media handles to contacts, journalists, TV producers, agents and potential commissioners.

Find out who’s who at PR companies you want to work with and contact them, and leave comments on sponsored posts so PRs can discover you. Build up relationships with PRs and those who have worked with you before, and network!

Importantly, approach thought leaders in your field to feature or interview, and collaborate with others. This is the key not only to creative fulfilment and quality content, but also to helping cross-promote one another and reaching new audiences. If I interview a famous singer, for example, and she shares it to her millions of followers on Twitter or Facebook, that offers me exposure to her audience and those who might not already know me.

Offer to write for others for free, in return for PR. Offer original guest posts to reputable, high-ranking sites like BritMums to boost PR and SEO.

Be proactive and seize opportunities – and (like boys) don’t wait for them to come to you! The worst they can say is, ‘No’, and there’s plenty more fish (and journalists) in the sea. Next!

Be nice

Sounds obvious, but so many people forget the importance of being personable and kind. The media industry is based on relationships and being nice wins. You might believe yourself to be an island working solo from your kitchen table, but people talk, on- and offline. Be respectful, rise above pettiness and make sure you are always professional online. I know brands that have searched through the entire history of talent on social media to ensure that a person has not behaved in a way that would offend others, or harm the campaign they hope to hire them on.

My publicist friends have informed me that there are certain journalists and bloggers they won’t work with as a result of their bad attitude – no matter how good their stats and reach are. Let that be a lesson! They also said that there are certain journalists and bloggers who they will always ensure receive invites to the best events, or get access to exclusive, high-profile interviews, because they have such a good working relationship with them. Remember, if a PR is choosing between you and another blogger who has similar stats, your friendly and professional manner could be the game changer. People pay due diligence so be open, generous with your time and spirit, and exude positive energy and professionalism at all times.

Get social

Make sure you are visible across all the main social media channels (Twitter, Facebook, Pinterest and Instagram), as this is where journalists are most likely to come across your blog. Utilise these platforms as much as possible, and make sure you’re as professional as possible, creating and sharing quality content. Don’t use auto DMs (direct messages) or robots to comment for you anywhere as they are insincere and spammy. Equally, auto-follow and unfollow programs are a no-no.

Use the same, recent photo across all your handles (upload a gravatar – globally recognised avatar – an image that accompanies your email address anywhere online), so your readers know your digital homes. Add your blog link and handles to your email signature too.

Certain platforms work best for your style of content, so see what fits your voice and brand, but target all social media handles to reach the widest audience. Some find Facebook or Instagram work best for their content.

Matt Coyne, viral sensation and bestselling author of Dummy, shares his inspirational journey on how Facebook helped him go viral.

Three months after my son Charlie was born I wrote a post on my personal Facebook page. It was a post on what I’d learned about being a dad so far and it went viral.

Within a week of posting, this thing had been shared hundreds of thousands of times and all over the world . . . by bloggers, vloggers, TV, Radio and even movie stars like Ashton Kutcher who described it as “the best description of fatherhood” he’d ever read, which was both ridiculous and very nice of him.

A couple of months after that I set up the Man vs Baby Facebook page and I started to get messages to the page from literary agents asking if I’d thought about writing a book. So, I wrote a couple of chapters, my now agent Euan, took it to the publishers and a week or so later I was signing a book deal. It was an insane and exciting time . . . right up until the point that I realised I had another 70,000 words to write . . . then I s**t myself.

Be contactable

This is perhaps the most basic of rules (but so many people fail at it). You’d be surprised how many blogs I’ve come across that have no contact details on them at all – or have them buried away as a tiny footer. Make it easy to be discovered. Ensure your contact details are easily accessible to journalists and PRs. These people are extremely busy and don’t have time to trawl your blog for an email address.

Make sure your contact page is one click away from your homepage and clearly visible on the header or side menu. Put a contact email form in your blog header that directs to your email, and have all your social buttons visible and at the top of your blog so people can follow and connect with you.

Extract from Mumboss by Vicki Psarias

Get the book!

Loved reading Vicki’s wise words? So did I! The above is just a short extract from Vicki’s awesome best-selling book Mumboss – a guide to surviving and thriving at work and at home*. (Reproduced with her permission, obvs!!) which I can’t recommend highly enough.

Mumboss is a wonderful blend of advice, encouragement, inspiration and the raw honest reality of what it’s like juggling parenting and a successful business. In the book Vicki shares her advice on how parents can find the right balance in life between their passions, their work and their parenting. Vicki also gives a step by step guide to building a successful business and, not just surviving, but positively thriving in both the real and digital worlds.

So… what are you waiting for? GO BUY THE BOOK*!!

Over to you…

I’d love to hear what you think of Vicki’s PR tips? Which is your favourite? Would you add anything else? And if you have you read her book, what did you think? I hope you found it as inspiring as I did!

More on this topic…

14 things you should do AFTER you publish a new blog post
How to treat your blog like a business (and start actually making money!)
How bloggers can best work with PRs and Brands: what the PR professionals say
PR for bloggers: Be more visible, create more opportunities
11 benefits of attending a blogging conference

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*This blog post contains affiliate links, this means if you click on a link and go on to buy the product I recommend, I will get a small commission, but you will not be charged a penny more – thanks in advance!

Whether or not you work in public relations, in this day and age we’re basically all publicists and masters of our own communications.

We have the potential to become personal branding gurus displaying the best product—ourselves—in the best possible light offline, online and all the time.

Also on Mediabistro

How I Kicked Off My Career as a Social Media Manager
4 Groups That Will Help You Work Your Network

Brand Thyself

Jeffrey Hayzlett, host of The C-Suite on Bloomberg, explains, “Every person is [his] own brand and you have your own promise to deliver. Do you want somebody else telling that story or do you want to tell it?”

The author, speaker and sometime cowboy adds: “If you don’t tell your story, if you don’t represent yourself, someone else will do it for you. I would much rather control what’s said of me and how it’s said than having other people do it. And I’d like to react to that as well.”

Beth Feldman agrees. The co-founder of full-service public relations consulting firm BeyondPR Group and founder of parenting blog network RoleMommy.com emphasizes putting yourself out there “no matter how uncomfortable that may feel.”

And if you feel uneasy talking about yourself on TV or radio, Feldman suggests hiring a media trainer to get you comfortable in an interview situation.

Feldman also suggests reading Outliers by Malcolm Gladwell, especially the part about the “10,000 hours” rule. The gist is if you can determine in your life where you’ve spent 10,000 hours doing something, then you will feel the most comfortable talking about it and becoming an expert.

“The more experience you have, the more comfortable you will feel and the more people will take you seriously,” Feldman says. Getting taken seriously can be as simple as starting to do radio interviews to get your messaging perfected and then moving onto TV.

Feldman points out, “A platform isn’t built in a day but if you prepare for it with media training and practice, you will eventually break through and make an impact. Making an impact, whether getting your voice heard on local media, involves consistency.”

Never Stop Selling

When it comes to your messaging, “Never stop selling,” says Hayzlett. The key to being effective, he indicates, involves messaging in such a way that doesn’t feel intrusive to the recipient.

Some people may feel tempted to “stand there with a megaphone and just shout it out.” Considering that can get annoying very quickly, he says there are some particular moments when that’s okay.

For example, says Hayzlett, sending an email to everyone you know to say you just landed a television show and you’d love for them to tune in—that’s big news.

“But the fact that I’m speaking at a small group or I just won a small award probably isn’t,” he notes. “You only want to go to the well so many times.” That said, you should develop a rhythm to disseminating information on a regular basis. Leverage social media by reaching people who follow you; they are the most receptive to your updates.

Dan Schawbel, author of Promote Yourself: The New Rules for Career Success, suggests connecting with fellow journalists via Twitter. “Help them find sources, answer their questions and retweet them. This way, they will take notice of you,” he says.

Studying media shouldn’t be a stretch for media folks since we speak the same language. As you reach out to journalists with your bio and pitch, Schawbel recommends reading every article they’ve written within your beat. His advice? “Make a spreadsheet listing the publication, journalist name and email address.”

As you create your media list, Schawbel suggests, write down your professional story that links every work experience you’ve had with your vision for your future. “Without a story that makes sense, is meaningful to you and captures your vision, the media won’t acknowledge you,” he says.

Build a Local Following

Getting acknowledged by the media can be as simple as beginning where you are. Feldman underscores the importance of becoming a rock star in your own backyard.

“Reach out to local media first,” she advises. This means starting with your local newspaper, radio station, blogs and TV stations. After building a local following, leverage that coverage to potentially secure a national booking.

“Third, Feldman says, connect with reporters via social media and attend events where you can actually meet key contacts in person. No matter how effective it is to engage via social media, there is nothing that quite compares to a real life (IRL) connection.”

And keep in mind persistence pays off. Whether you’re looking to plug a recent book you wrote or keep your name out there as an expert, work your connections.

For example, Feldman is launching a new wearable tech health-and-wellness device for dogs called Voyce. After reaching out to media contacts via Twitter and Facebook, she and her group tried different ways to connect with them.

Own

She recalls, “Two of my pitches took several times to finally land a story, but they say, ‘Good things come to those who wait’—we landed placements in the Wall Street Journal and CNN among many others.”

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Choose the Right Partners

Another strategy involves cross-promotion. Build your platform with another individual or brand that may have a large following. Feldman explains, “I am a firm believer that synergies with the right partners can absolutely generate additional exposure. I always like to be in my rowboat with more than one person.”

Think outside the box and team up with a brand, retailer or expert who supplements your area of expertise.

If you just wrote a book about the benefits of Pilates and the barre method, she suggests teaming up with Lululemon to do a book signing at their store or build a 10-city tour to appear in their stores and then promote yourself to local media.

This begins with concocting a well-crafted strategy to share why you would add value to them via media exposure.

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Feldman says even a few months prior to landing a book deal you should research potential partners: “It’s never too early to plan, and brands typically do their planning 12 to 18 months in advance.”

Be Genuine

Above all, success in becoming your own publicist involves strategy, consistency, persistence and of course, authenticity.

Hayzlett says, “The biggest thing that most speakers, authors and thought leaders have difficulty with is they have to be genuine and relevant.”

While many people want the brass ring, he says, they don’t always want to do the hard steps it takes to get there: “The best way to get it is to be it.” Even as you create a sizzle reel to demonstrate your speaking abilities, he adds, “Show me more of your content than your flash. Show me more meat than sizzle. Spend more time picking up the steak than deciding how to cook it.”

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Looking for more ways to up your PR game? Check out Mediabistro’s course: Fundamentals of Public Relations.

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