Hooked (Summary) PDF Free Download

By Adam Alter: Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked ISBN: # Date: 2017-03-07 Description: PDF-80ce2 An urgent and expert investigation into behavioral addiction, the dark flipside of today’s unavoidable digital technologies, and how we can turn the tide to regain control. Behavioral addiction may prove to be one of the most. 1-Sentence-Summary: Hooked shows you how some of the world’s most successful products, like smartphones, make us form habits around them and why that’s crucial to their success, before teaching you the 4-step framework that lies behind them. A summary of the book. How to build habit-forming products. Summary by Kim Hartman. This is a summary of what I think is the most important and insightful parts of the book. I can’t speak for anyone else and I strongly recommend you to read the book in.

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Free download or read online Hooked pdf (ePUB) book. The first edition of the novel was published in August 9th 2011, and was written by Catherine Greenman. The book was published in multiple languages including English, consists of 288 pages and is available in ebook format. The main characters of this young adult, romance story are Thea Galehouse, Will Weston. The book has been awarded with , and many others.

Suggested PDF: Salt Sugar Fat: How the Food Giants Hooked Us by Michael Moss pdf

Hooked PDF Details

Author: Catherine Greenman
Original Title: Hooked
Book Format: ebook
Number Of Pages: 288 pages
First Published in: August 9th 2011
Latest Edition: August 9th 2011
Language: English
Main Characters: Thea Galehouse, Will Weston
category: young adult, romance, fiction, contemporary, realistic fiction, young adult, high school, young adult, teen, womens fiction, chick lit, young adult, young adult contemporary, new adult
Formats: ePUB(Android), audible mp3, audiobook and kindle.

The translated version of this book is available in Spanish, English, Chinese, Russian, Hindi, Bengali, Arabic, Portuguese, Indonesian / Malaysian, French, Japanese, German and many others for free download.

Please note that the tricks or techniques listed in this pdf are either fictional or claimed to work by its creator. We do not guarantee that these techniques will work for you.

Some of the techniques listed in Hooked may require a sound knowledge of Hypnosis, users are advised to either leave those sections or must have a basic understanding of the subject before practicing them.

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Improve Existing Products

Nine out of ten product releases fail. Most of the time, this is because the person in charge has not been trained properly or doesn’t have the right skills for that role. Many CEOs wonder what characteristics to look for when hiring someone to be a product manager. The best product managers solve customers’ problems and need to understand their customers and empathize with them at times so they can come up with solutions.

Product managers must be good communicators, as they interact with lots of different stakeholder groups. They need to understand both the technology and business sides of a product in order to do their job well.

Product managers are responsible for delivering products as promised. They need to have a strong work ethic and good time management skills, because they face long hours at work with an overload of tasks. It’s important to prioritize the most important things first.

So, where can you find great product managers? Look in your own company. They’re probably already there and just need to be identified. Great candidates are often interested in the role or have already shown some interest in it. Once you’ve found them, train and mentor them so they can fill the role successfully.

Great product managers are intelligent, have a deep understanding of technology and business, and can communicate with both groups.

Big Idea #1: Product managers need teams that are clearly defined.


A product manager’s job is to evaluate and define the products that will be built. She needs a team around her, just like a CEO does. The core of this team is made up of user experience designers who create the interface between customers and products.

Engineers are an important part of the team because they build the product that the product manager has defined. They should be involved early in the process and get to meet with customers, so that they can understand what is needed from them.

A project manager is recommended to manage the engineers during the execution phase. This allows the product manager to focus on discovering and defining new products while tracking and scheduling projects required for their building and launch.

A product marketing person should be hired to help the company market its products. The two of them should work together to develop marketing messages and requirements for the product.

Every company should seek out the smartest people in their organization and make them unofficial “deputy product managers.” These people can provide a lot of value to companies just by being smart.

Hooked Nir Eyal Summary

Product managers need people around them who are experts at certain tasks.

Big Idea #2:

User experience design is important. To get the most out of user experience design, build a team dedicated to it and help them contribute to your company’s success.

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Good user experience is critical to a good product. The iPod owes much of its success to the pleasant and effortless UX. A good UX involves working with a team that includes an interaction designer, visual designer, content strategist and information architect. These four roles are essential for creating the best possible user experience for your users.

Hooked (summary) Pdf Free Download 64 Bit

It’s easy to overlook the importance of visual designers. Their work can evoke emotions in customers, and if Apple has shown us anything, it is that products that evoke strong emotions are successful.


In addition to these two roles, you need a rapid prototyper who can quickly create prototypes of the product and a usability tester who then has users test the product.

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To allow designers to contribute more, a product manager must let them experiment before giving the engineering team tasks. This is because good designers want to try out multiple ideas for an interface, but engineers are not able to work in an agile way.