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This is an idea-fueled book that explores the rise of new economic models based on shared resources and collective consumption and the first articulation of a major socioeconomic phenomenon. In the 20th century humanity consumed products faster than ever, but this way of living is no longer sustainable. This book shows how technological advances are driving forms of collaborative consumption, which will change forever the ways in which we interact both with businesses and with each other. The average lawn mower is used for four hours a year. The average power drill is used for only twenty minutes in its entire lifespan. The average car is unused for 22 hours a day, and even when it is being used there are normally three empty seats. Surely there must be a way to get the benefit out of things like mowers, drills and even cars, without having to carry the huge up-front costs of ownership? There is indeed. Collaborative consumption is not just a buzzword, it is a new win-win way of life. This book is a survey of the dramatic changes we are seeing in the way we consume products. Many of us are familiar with Freecycle, eBay, couchsurfing and Zipcar. But these are just the beginning of a new phenomenon. The authors have interviewed business leaders and opinion formers around the world to draw together the many strands of collaborative consumption into a coherent and challenging argument to show that the way we did business and consumerism in the 20th century is not the way we will do it in the 21st century
Includes bibliographical references and index
Context. Enough is enough ; All-consuming ; From Generation Me to Generation We. -- Groundswell. The rise of collaborative consumption ; Better than ownership ; What goes around comes around ; We are all in this together. --Implications. Collaborative design ; Community is the brand ; The evolution of collaborative consumption